Desmond Adongo
AI Consultant · UW System Regent · Interactive Web Management
I help small businesses turn real workflows into practical AI and automation, contribute to higher education governance across Wisconsin, and build web, marketing, and infrastructure projects that solve real problems.
Experience
- Consult directly with small business clients to conduct discovery sessions, analyze operational workflows, and identify key pain points and opportunities for AI-driven efficiencies
- Translate business needs into practical AI use cases across content creation, customer support, scheduling, and task automation, prioritized by ROI, effort, and risk
- Build multi-step content and marketing automations using n8n, Zapier, APIs, and webhooks, connecting tools such as Google Forms, Sheets, Docs, Drive, Gmail, and WordPress to streamline content publishing, intake, and client communications
- Document use cases and processes to support consistent service delivery and future client support
- Appointed by the Governor of Wisconsin to an 18-member governing body overseeing policy, strategy, and operations of the state's higher education system
- Governance & Strategy: Participate in monthly board meetings and committee sessions, including Business & Finance and Academic & Student Affairs, to evaluate and approve policies on tuition, academic programs, facilities, and institutional governance
- Financial Oversight: Provide fiduciary oversight for system finances, including reviewing and approving multi-million dollar operating and capital budgets
- Stakeholder Engagement: Represent the Board to state legislators, government officials, business leaders, and the public, advocating for system needs and higher education initiatives
- Analyzed 200+ service desk tickets and virtual agent chat logs to identify recurring pain points and enhance automated responses using Excel
- Designed and produced marketing collateral including flyers, posters, digital guides, and social-style adoption content to drive campus-wide awareness and uptake of the new virtual assistant platform
- Drafted and refined 50+ user-facing chatbot messages, incorporating feedback from service desk staff and end users to improve clarity and effectiveness
- Configured Jira Service Management with Atlassian Intelligence, building and testing automation workflows that expanded AI intent coverage by 50+ intents and reduced manual escalations
- Orchestrated a large-scale ethnographic study across 20+ field sites using ArcGIS Survey123 to capture and map geospatial data for regional analysis
- Designed and executed a rigorous data collection framework with 25 targeted interview questions; conducted and transcribed 60+ semi-structured interviews
- Transformed raw qualitative data into structured reports using Excel and ethnographic methodologies to identify patterns and validate research hypotheses
- Standardized L&D policies and operational capabilities, including new hire probation and attendance, impacting 200+ employees and improving consistency and compliance across the operation
- Partnered cross-functionally to define success metrics, then redesigned sales and communications enablement for 300+ agents, improving performance visibility and adoption
- Built and iterated 25+ onboarding and ongoing learning programs using ADDIE and Backward Design, with evaluation loops to continuously refine content
- Administered multiple LMS platforms; created measurement workflows in Microsoft Forms and Excel to track learner feedback, performance, and program effectiveness
Education
Bachelor of Science in Interactive Web Management
University of Wisconsin Oshkosh
Skills
→ Digital Marketing & Analytics
→ Content & Design
→ AI & Automation
→ Data & Analytics
→ Platforms
→ Programming
→ IT & Infrastructure
→ Certifications
Projects
Social Media Marketing Simternship
Ranked 2nd in Round 12, Social Media 3, generating $1.74M in simulated revenue, 21,800 conversions, 1.05M engagements, and 21.1M impressions across a multi-week competitive social media campaign. Planned and executed campaigns end-to-end, then analyzed conversion, engagement, and impression data each round to refine promotional content and targeting.
Digital and Social Media Campaign
Planned and executed a multi-platform social media campaign for AMP 440, covering audience research, content calendar planning, creative production, and platform-native copy. Adapted messaging, tone, format, and visuals for each platform, tracked engagement and reach, and documented results in a final post-mortem to guide future campaign iterations.
Community Benefit Tree Social Media Audit
Audited a nonprofit client's social media presence across platforms, evaluating content mix, posting cadence, brand voice consistency, and audience engagement. Benchmarked performance against nonprofit peers and delivered prioritized recommendations for content pillars, posting schedule, and engagement tactics aligned to mission and reach goals.
Community Benefit Tree Website Audit
Audited a nonprofit website using Google Analytics 4 reports across acquisition, engagement, and behavior to evaluate traffic sources, page performance, and user paths. Synthesized GA4 findings into prioritized recommendations for site structure, content strategy, and on-page improvements to lift engagement and conversions.
WordPress E-commerce Website Build
Built a full e-commerce site in WordPress with WooCommerce and Beaver Builder, designing mobile-friendly layouts, navigation, and conversion-minded content for a clean checkout experience. Wrote and organized web and blog content, optimized structure, metadata, headings, and image handling for organic visibility, and configured SSL, caching, and performance plugins.